Mother’s Day is just around the corner, and people nationally are already scratching their heads about the perfect gift. The celebration rolls around once a year, and it’s always difficult to find something that hasn’t been gifted in a previous year. As a result, businesses need to take this opportunity to offer up unique products, starting with their packaging.
From Mother’s Day gin to fancy cooking oils, companies need to reassess their products in anticipation of Mothering Sunday gift-giving. Detailed below are just some of the gift boxes that businesses should consider providing to help their customers find the perfect gift for Mother’s Day.
Wine Gift Boxes
Whether it’s a three-bottle wine gift box or a singular bottle, you need to have something that sets your product apart from the rest. This is especially true of wine, as it’s such a populous market. With wine, it’s equally about the aesthetic of the packaging as much as it is about the flavour. After all, wine is so often associated with luxury, meaning this needs to be conveyed via the packaging to reflect the quality of what’s inside.
Gin Bottle Gift Boxes
The popularity of gin has skyrocketed in popularity over the last few years, meaning businesses need to take advantage of this trend. In fact, specific gin Mother’s Day gifts might be just what you need to leap into Mothering Sunday success. Keeping packaging in mind is essential to this success, as you need to appeal to your target audience. For instance, pink, flowers, or feminine patterns will always be a winner for your Mother’s Day marketing.
Beer Bottle Gift Boxes
Like gin, craft beers and IPAs have become incredibly trendy in recent years. As a result, retailers might consider providing beer-related gifts this Mother’s Day. This is a great market to tap into, as beers are so often marketed in a masculine manner. Consequently, choosing some more delicate packaging for beer bottles might prove successful for the coming Mothering Sunday marketing.
Preserve Gift Boxes
From chutneys to jams, luxury preserves are popular gift choices for Mother’s Day. After all, not everyone is a fan of alcoholic tipples, but this doesn’t mean they shy away from delectable flavours. Since chutney and jam might well be something that a mother adds to her weekly shopping list, you need to convey the difference clearly. Instead of essentials, you need to paint these products as luxury items. The first step in achieving this is via the packaging.
Oil Gift Boxes
The word motherly is synonymous with cooking, which is why a luxury set of cooking oils might be the ideal Mother’s Day gift. As with preserves, standard oils are things that get picked up during the weekly shop. Therefore, it’s imperative that your products are separated from generic supermarket brands. In addition to specially selected ingredients, this means using top-quality, bespoke packaging.
Find the Perfect Boxes for Gifts at P4R
With over 50 years in the printing and packaging industry, Packaging for Retail is well-equipped to help you reinvent your product packaging. Get in touch to learn what we can do for your brand.
